Established: 1994

Parent company: 五十嵐企業股份有限公司

CEO: 馬紹維

Website: http://www.xn--50-wg2du59ik3f.tw/

Background

50 Lan is a popular Taiwanese drink shop chain founded in 1994 by Ma Shao-wei. Currently the chain has been divided into separate franchise headquarters in Taipei, Central Taiwan, Kaohsiung and Tainan. There are about 600 chain stores in Taiwan.¹

 

50 Lan adopts a regional business model. Because the operating costs (such as rent, personnel, etc.) of each region are different according to local customs, product pricing and operating methods are different. This model of operation distinguishes 50 Lan from other drink shop chains.²

2019 Hong Kong protests: controversy and confusion

Although 50 Lan was also affected by the pro-China drink shop controversy in 2019, further investigation by netizens revealed that the specific drink shops using the 50 Lan name in China, i.e. “A Little Tea” and “KOI Thé”, were respectively founded by 50 Lan’s northern region operations agent and the founder’s younger sister. Of the 4 independent 50 Lan regional operations, the founder has only retained full control over the Tainan region. One netizen created a chart detailing the complex network of relationships surrounding 50 Lan.³

After being initially boycotted by netizens, 50 Lan’s HQ announced that “50 Lan only has regional operations in Taiwan that are separately operated be local agencies. We do not have any headquarters set up overseas, and we do not accept overseas franchising. In recent years there have been several counterfeit 50 Lan shops opened in China and Hong Kong – we do not have any relations with them.”⁴

Sources

3 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment